J.R. Griffin

Production & Operations

J.R. Griffin serves as consultant, project development and website strategy for multiple Rigler Creative  projects, clients and services.

J.R. is a publishing and digital media executive with over a decade of new media and web content development, programming and management experience.

J.R. created and ran the New Media Programming division of NBCUniversal for the E!, Style and G4 networks, which provided all video content for each of the networks’ sites and mobile applications, as well as a profitable multimillion-dollar video syndication businesses, including the signature Academy Awards, the Golden Globes and the Grammys coverage.

As the Director of New Media Programming, J.R. participated in three major website redesigns and network rebrands, and the launch of E!’s sister network the Style network’s MyStyle website. He developed a proprietary content management system which allowed for scalable video syndication from the E!, Style and G4 networks to partners as broad as YouTube, Hulu, iTunes, Verizon and more.

J.R. served as the executive editor of the International Documentary Association’s website during its transition from print to online magazine.

J.R. is a member of the Academy of Television Arts & Sciences’ Interactive Media Peer Group and International Academy of Web Television, and is a certified Scrum Master with the Scrum Alliance.