KCET Launches Digital Field Guide to The California Coastal Trail Spanning Six Counties Along the State Coastline
“CALIFORNIA COASTAL TRAIL” Aims To Educate The Public About The Trail’s Usability And The Southern California Coastline As A Travel Destination
Burbank, Calif. – May 4, 2015 – KCET, the nation’s largest independent public television station, presents CALIFORNIA COASTAL TRAIL at kcet.org/coastaltrail, a robust digital field guide which aims to raise awareness about the California Coastal Trail; its past, its present, and future through a series of videos, online guides, and historical narratives. The online series will explore the trail, which got its start in a 1972-approved ballot measure, that will be some 1,200 miles long and always be within sight, sound, or smell of the ocean along the state’s coast between the Mexican and Oregon borders.
Over the course of 18 weeks, CALIFORNIA COASTAL TRAIL will provide a comprehensive look at the trails, beaches, coasts, restoration efforts and travel destinations of San Diego County, Orange County, Los Angeles County, Ventura County, Santa Barbara County and San Luis Obispo County. Partially funded by The California Coastal Conservancy, CALIFORNIA COASTAL TRAIL will roll out content on an almost daily basis now through Labor Day.
“It’s exciting to be sharing California’s southern coast with our audience, which includes both the casual vacationer and California history buffs. I hope the project will be a great resource for planning and inspiring trips to one of California’s g treatest assets for years to come,” said Zach Behrens, Director of News, Region and State. “We were pleased to work with Rigler Creative on the series of videos to bring the stories of the coast to life.”
On-air, online and in the community, KCET plays a vital role in the cultural and educational enrichment of Southern and Central California. KCET offers a wide range of award-winning local programming as well as the finest public television programs from around the world. Throughout its 50-year history, KCET has won hundreds of major awards for its local and regional news and public affairs programming, its national drama and documentary productions, its quality educational family and children’s programs, its outreach and community services and its website, kcet.org. KCET is a donor-supported community institution. For additional information about KCET productions, web-exclusive content, programming schedules and community events, please visit kcet.org. KCET is a part of the KCETLink Media Group.
ABOUT RIGLER CREATIVE
Rigler Creative is a full-service production company that makes story worlds come alive in a multi-platform universe. Now in its 6th year, Rigler Creative’s awareness campaign Every Body Walk! has won more than 25 national PR awards and their award-winning television series City Walk is seen weekly on KCETLink, while expanding into an internationally distributed broadcast franchise. Select CITY WALK segments can now be seen on The Atlantic CityLab and inflight on Virgin America.